Our playlists help us freeze moments in time— with songs that become our anthems for breakups, makeups, and all the pivotal moments that define who we are. Spotify’s Playlist in a Bottle takes users on an immersive journey in describing who they are in the present moment through music. Users answered questions and prompts about themselves with a song and seal them in a “bottle,” creating a musical time capsule locked away until 2024.
In 2024, users will review and share their playlists, reflecting on their year and what has/hasn’t changed.
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